- What role or persona should the AI take on?
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Ex. "Act as a..."
This determines the voice, perspective, and domain expertise.
E.g., “Act as a senior copywriter with a direct tone and Midwest values.” - What is the desired output or format of the response?
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Ex. ""I want a..."
Clarifies the structure: list, paragraph, table, code, JSON, etc.
E.g., “I want a social media post idea with a headline, CTA, and 3 hashtags.” - Who is the intended audience or target of the content?
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Ex. "This prompt is for..."
Aligns tone, depth, and relevance.
E.g., “This prompt is for first-time car buyers under 30.” - What tone, style, or emotion should the output reflect?
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Ex. "Make it sound..."
Injects persona traits like warmth, humor, urgency, etc.
E.g., “Make it sound enthusiastic, supportive, and casual.” - What problem is the user trying to solve or goal they’re achieving?
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Ex. "Help me..."
Gives context to ensure usefulness and clarity.
E.g., “Help me write a product description that converts skeptical buyers.”